Regular price $128.00

Wear New York Tough over your heart. Meet the limited edition version of our Advocate top, dedicated to the frontline workers who are the heartbeat of New York City. This Made in NYC top, in luxurious Japanese cotton french terry features embroidered detail created by artist Erick Dávila representing the heart of the Big Apple. When you purchase this piece, the dollars go to the men and women who are keeping our city going (click here to learn more) – and to New York Cares, a group of volunteers who step up in times of uncertainty, after 9/11, Hurricane Sandy, and now COVID-19.

Whether or not you're a New Yorker, we hope you will feel the love and inspiration that has kept us going and help us put this city back on its feet.

MADE TO ORDER AND WILL SHIP IN 5-15 BUSINESS DAYS. Due to the custom embroidery for this piece, this item is Final Sale and not eligible for returns/exchanges.

"And we're going to get through it because we are New York, and because we've dealt with a lot of things, and because we are smart. You have to be smart to make it in New York. And we are resourceful, and we are showing how resourceful we are. And because we are united, and when you are united, there is nothing you can't do. And because we are New York tough. We are tough. You have to be tough. This place makes you tough. But it makes you tough in a good way." – New York Governor Andrew Cuomo

  • Made in NYC
  • Luxurious Japanese cotton French terry
  • Tailored crewneck with stretch ribbing detail at collar and sleeve
  • Machine washable
  • Features embroidered detail by artist Erick Dávila
  • Custom made in New York City – Ships within 5-15 business days of order placement, as each piece is hand-sewn and embroidered in NYC


  • Generous fit. For those who wish to have a more tailored fit, take the next size down. For those who wish to have an oversized fit or those with fuller bust, take normal size or next size up.
  • Life Labels 
    • G = Go-Getter ( XS / 0-2)
    • R = Role Model ( S / 4-6)
    • A = Achiever ( M / 8-10)
    • V = Visionary (L / 12-14)
    • I = Inspiration (XL / 16)
    • T = Trailblazer (1X / 16W-18W)
    • A = All-Star (2X / 20W-22W)
    • S = Success Story (3X / 24W)