“Lisa comes across as young and overly enthusiastic at times. She should seek to have more gravitas.”

This is what Lisa Sun’s boss wrote in her first review as a business analyst at the global management consulting firm McKinsey and Company. Sun knew she wasn’t alone in receiving this type of feedback and over the course of the last two decades, she embarked on a journey to uncover what it means to be truly confident.

In this thought-provoking and practical guide, Sun, founder of lifestyle brand Gravitas, has cracked the code in helping women build their self-worth on their own terms. By doing so she:

  • Debunks the outdated and incomplete version of confidence society has written for us
  • Redefines confidence as an inclusive construct that combines several innate strengths
  • Helps you discover your “confidence language” via a quiz and tap into the source of your self-belief
  • Arms you with the tools to flex other strengths so you can shatter your expectations for yourself

Sun shares her own journey of self-discovery and growth, combined with proprietary research, real-world examples, and anecdotes from other successful women who have championed their own definition of self-worth. Whatever stage of life you’re in, Gravitas offers valuable insights and strategies to help you succeed in any setting. Whether you are a mom, entrepreneur, creative soul, executive, a thinker, maker or doer, Sun will show you how you too can live life with total self-assurance and find your own gravitas.

“In her fascinating new book Gravitas, ex-McKinsey consultant, entrepreneur, and glass ceiling crasher Lisa Sun argues that self-confidence is an innate gift inside each of us to own, hone and celebrate. Sun explains with great passion and precision how this singular manifestation of wellness, character, and faith radiates outward like a force multiplier. And through a step-by-step approach, Sun helps expand society’s definition of confidence to meet the challenges of modern life.”
- John Gerzema, New York Times Best-selling Author of The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future and CEO of The Harris Poll
 
“Gravitas is a must read for anyone who wants a deeper understanding of themselves and their superpowers. Lisa Sun's research, relatable examples, and firsthand personal experience, along with the brilliant quiz and explanation of what true confidence and leadership looks like, provide a road map for how we can be our best selves, not just at work, but in all facets of life. This is a guide I want to re-read and give as a gift to everyone I care about to boost their confidence and help them understand what will make them shine in a joyful and sustainable way.”
- Vicky Nguyen, NBC News Anchor & Senior Consumer Investigative Correspondent
 
“Gravitas is a playbook for confidence! Through her research-backed tools, Lisa empowers women to identify our unique gifts and shows us how to amplify them as our superpowers.  She coaches us to examine areas where we aren't naturally fluent and delivers powerful solutions to face challenges head on. It’s a book about seeing yourself, loving yourself and realizing how truly spectacular you are.”
– Julie Neimat, Warner Bros. Discovery EVP of Talent + Culture
 
“Lisa Sun makes a clear case for redefining confidence in the modern era. She reexamines outdated notions of what it means to be self-assured and creates a new vocabulary and practical guide we all can use to be truly confident in our personal lives and at work. It is a must read for anyone looking to find their voice and present themselves with true power.”
- Deepa Purushothaman,
Author of The First, The Few, The Only
“In her fascinating new book Gravitas, ex-McKinsey consultant, entrepreneur, and glass ceiling crasher Lisa Sun argues that self-confidence is an innate gift inside each of us to own, hone and celebrate. Sun explains with great passion and precision how this singular manifestation of wellness, character, and faith radiates outward like a force multiplier. And through a step-by-step approach, Sun helps expand society’s definition of confidence to meet the challenges of modern life.”
- John Gerzema, New York Times Best-selling Author of The Athena Doctrine:
How Women (And the Men Who Think Like Them) Will Rule the Future and CEO of The Harris Poll
 
“Gravitas is a must read for anyone who wants a deeper understanding of themselves and their superpowers. Lisa Sun's research, relatable examples, and firsthand personal experience, along with the brilliant quiz and explanation of what true confidence and leadership looks like, provide a road map for how we can be our best selves, not just at work, but in all facets of life. This is a guide I want to re-read and give as a gift to everyone I care about to boost their confidence and help them understand what will make them shine in a joyful and sustainable way.”
- Vicky Nguyen, NBC News Anchor & Senior Consumer Investigative Correspondent
 
“Gravitas is a playbook for confidence! Through her research-backed tools, Lisa empowers women to identify our unique gifts and shows us how to amplify them as our superpowers.  She coaches us to examine areas where we aren't naturally fluent and delivers powerful solutions to face challenges head on. It’s a book about seeing yourself, loving yourself and realizing how truly spectacular you are.”
– Julie Neimat, Warner Bros. Discovery EVP of Talent + Culture
 
“Lisa Sun makes a clear case for redefining confidence in the modern era. She reexamines outdated notions of what it means to be self-assured and creates a new vocabulary and practical guide we all can use to be truly confident in our personal lives and at work. It is a must read for anyone looking to find their voice and present themselves with true power.”
- Deepa Purushothaman, Author of The First, The Few, The Only

Lisa Sun grew up in California, the daughter of Taiwanese immigrant parents. She overachieved at a young age, graduating from high school two years early and funding her Yale education with six part-time jobs, scholarships, and financial aid.

After 11 years as a McKinsey and Company consultant, she took a solo trip around the world and started her own clothing line, Gravitas, that promotes body positivity and self-confidence. Launched in 2013, the company was featured in O Magazine, People, and the TODAY Show all within weeks of the company’s founding. The business has taken off since (featured on CNN and in Forbes, Fast Company, New York Magazine, Elle, Marie Claire, InStyle, and more), with a deep commitment to AAPI causes and New York City's Garment District.

Often called the “dress whisperer,” Lisa is a highly sought-after public speaker who likes to impart her hard-won knowledge on gravitas and how to best harness it to other women.

Lisa Sun grew up in California, the daughter of Taiwanese immigrant parents. She overachieved at a young age, graduating from high school two years early and funding her Yale education with six part-time jobs, scholarships, and financial aid.

After 11 years as a McKinsey and Company consultant, she took a solo trip around the world and started her own clothing line, Gravitas, that promotes body positivity and self-confidence. Launched in 2013, the company was featured in O Magazine, People, and the TODAY Show all within weeks of the company’s founding. The business has taken off since (featured on CNN and in Forbes, Fast Company, New York Magazine, Elle, Marie Claire, InStyle, and more), with a deep commitment to AAPI causes and New York City's Garment District.

Often called the “dress whisperer,” Lisa is a highly sought-after public speaker who likes to impart her hard-won knowledge on gravitas and how to best harness it to other women.